Already for years the Red Concepts placemaking (area) developments have been contributing to city’s identity. In the city of Breda, The Netherlands, the development of the TripleO Campus development contributed to its creative and AV (Audio Visual) identity. Amongst other buildings featuring the AVhuis including services focused on the AV industry including a studio and movie theater.
In the Dutch city of The Hague Red Concepts contributed to its identity of international center for freedom and rights by the development of the Humanity House. Besides the redevelopment of the property Red Concepts designed the programmatic concept and organization for museum and platform in close corporation with the clients being the international Red Cross and the city of The Hague.
In 2011 the Humanity House was opened by the Dutch princess Margriet. And in 2012 the Humanity House got nominated for the European Museum of the year.