Luke Bruins MSc MRE

& executive board Red Concepts

'‘Many years of entrepreneurship have made me realising and understanding my own drive and passion; envisioning an idea with a great team and ''just doing it''! And that, is getting more fun every day!'‘

Luke Bruins graduated from Delft University of Technology with a Master’s in Civil Engineering.
He later added a Master’s in Real Estate from the University of Amsterdam and a Post-Master’s in Organisational Leadership from the MDA Business School. After five years of contracting and development in Europe, for the company nowdays named Sweco, he turned his entrepreneurial dream into reality by founding Bruins Investments and Red Concepts. Luke’s vast experience of construction and development in Europe and in setting up and organising new businesses led him to his greatest passion: envisioning an idea with a great and committed team. Throughout years, Red Concepts diversified its portfolio with two additional platforms. A residential development platform (WeBuildhomes - 2012) and a Prefabricated Volumatic contracting platform (FRAME – 2017); both platforms challenge the traditional construction industry in Europe and are active in Sweden and the Netherlands.

With Valo, Red Concepts has now made its entry in the hotel&leisure development and exploitation. Valo will realize it’s first luxury retreat in northern Labland in 2019.



Gawein Minks MSc

CEO WeBuildhomes
& executive board Red Concepts

'‘I’m thrilled to have joined this entrepreneurial setting with team-members that, none excluded, are intrinsically motivated to further excel by innovation and customer feedback'‘.

Gawein Minks has 20 years of experience in the European real estate industry. He graduated with a Master’s in Real Estate Finance and Investment. He started his professional career in self-storage at Citybox (later acquired by Shurgard), a company that converted brownfield buildings into state-of-the-art self-storage facilities. He then worked for 12 years at Multi Corporation, a real estate platform 100% owned by global investment firm Blackstone. While at Multi, Gawein was seconded to CEE, firstly in Kiev and later in Warsaw and was later appointed International Development director. In 2018 he left Multi to become partner and owner of Red Concepts. Gawein has a long track record in the development and redevelopment of complex projects. These include Forum Lviv (a €90 million project built during the civil war in Ukraine), Forum Gdansk (€250 million, 85k sqm) and the Finnish Sponda portfolio with a value of €3.5 billion). In the Netherlands, Gawein developed and realised several mixed-use projects, such as the “De Haagse Passage’, including the Accor Hotel, in the city centre of The Hague.



Taru Lehtonen BBA/MBA

& executive board Red Concepts

“What could be more exciting to do than develop qualitative holiday parks in some the most amazing locations in Finland, where the nature is present in all purity and beauty?“

Taru has almost 20 years of working experience in multi-cultural working environments. First in inspiring global marketing positions at Nokia and Converse and recent years focusing on marketing and product development in real estate environments. With WeBuildhomes Taru was leading the strategic planning stage and has been one of the driving forces during the national expansion in the Netherlands. A recent addition to Taru's career is developing five star authentic & luxury retreats. Each retreat has their unique features and the high quality villa designs are based on local values.