Luke Bruins MSc MRE

& executive board Red Concepts

'‘Many years of entrepreneurship have made me realising and understanding my own drive and passion; envisioning an idea with a great team and ''just doing it''! And that, is getting more fun every day!'‘

After 5 years of contracting and development in middle Europe for the company nowdays named Sweco, I converted my entrepreneurial dream in reality by founding Red Concepts as a placemaking (re)developer (2002). Within 3 years we delivered the first placemaking (re)developments like the head quarters of MTV at the north shore in Amsterdam and the creative multi-tenant building Blushuis in Breda. Both conceptual developments initiated the much needed positive impuls for following developments in area’s.

Throughout years, and motivated by the financial crisis, Red Concepts diversified its portfolio with two additional platforms. A residential development platform (WeBuildhomes - 2012) and a Prefabricated Volumatic contracting platform (FRAME – 2017); both platforms challenge the traditional construction industry in Europe and are active in Sweden and the Netherlands.

With Valo, Red Concepts has now made its entry in the hotel&leisure development and exploitation. Valo will realize it’s first luxury retreat in northern Labland in 2019.

Luke graduated as Master of Science from the Delft University of Science. Added a masters in Real Estate at the University of Amsterdam and a post graduate leadership at the MDA business school.



Gawein Minks MSc

CEO WeBuildhomes
& executive board Red Concepts

'‘I’m thrilled to have joined this entrepreneurial setting with team-members that, none excluded, are intrinsically motivated to further excel by innovation and customer feedback'‘.

Gawein has worked for 12 years for Multi Corporation, a Blackstone owned real estate platform. Besides complex (re-)developments throughout CEE and Finland (the ''Sponda portfolio'') Gawein managed several cross European teams. In 2006-2010 years he worked on a portfolio of challenging Dutch projects such Haagsche Passage in The Hague, a large inner-city project in Zaandam, as well as for example on ''De Bilgaard'' in Leeuwarden, a shopping center owned by individuals that Gawein managed to get fully re-erected and topped by 88 apartments within 4 years after it had got burned down.

Gawein, after graduating as a master of science in economics in real estate finance & investment, started his professional career in self storage (Citybox which later got acquired by the listed Shurgard).



Taru Lehtonen BBA/MBA

& executive board Red Concepts

“What could be more exciting to do than develop qualitative holiday parks in some the most amazing locations in Finland, where the nature is present in all purity and beauty?“

Taru has almost 20 years of working experience in multi-cultural working environments. First in inspiring global marketing positions at Nokia and Converse and recent years focusing on marketing and product development in real estate environments. With WeBuildhomes Taru was leading the strategic planning stage and has been one of the driving forces during the national expansion in the Netherlands. A recent addition to Taru's career is developing five star authentic & luxury retreats. Each retreat has their unique features and the high quality villa designs are based on local values.